The course structure of PG programme in graphics and communication design at UPES is carefully designed to meet the growing needs of the design industry. This programme focuses on combining creativity with technology to help students build professional skills in visual communication, branding, and digital design. With a balance of theoretical knowledge and practical exposure, the curriculum ensures that graduates are prepared to work across industries like advertising, digital media, animation, publishing, and corporate communication.
The PG programme in graphics and communication design at UPES is typically spread over two years and divided into four semesters. Each semester integrates a blend of core courses, electives, workshops, live projects, and internships. The curriculum emphasizes critical thinking, innovative problem-solving, and hands-on learning through studio sessions and industry projects.
The first semester lays the foundation for students to understand the basics of design and communication.
Principles of Design – Introduction to fundamental design concepts such as balance, contrast, hierarchy, and typography.
Visual Communication – Basics of conveying messages through visuals, symbols, and imagery.
Digital Tools for Designers – Training in essential design software like Adobe Photoshop, Illustrator, and InDesign.
History of Art and Design – Study of global design movements and their impact on contemporary practices.
Design Thinking and Creativity – Understanding creative problem-solving methods for communication design challenges.
The second semester focuses on skill-building and applying design principles to real-world contexts.
Branding and Identity Design – Developing logos, brand guidelines, and corporate identity systems.
Illustration and Typography – Crafting illustrations for communication and mastering advanced typography.
Motion Graphics and Animation – Introduction to animation techniques and motion-based visual storytelling.
User Experience (UX) and User Interface (UI) Design – Basics of digital product design, usability testing, and interface layouts.
Design Research Methods – Conducting research to support design strategies and outcomes.
The third semester encourages students to explore specialized areas while working on industry-driven projects.
Advertising and Marketing Communication – Designing campaigns for print, digital, and social media platforms.
Packaging Design – Creating functional and aesthetic packaging solutions.
Web and App Design – Advanced concepts in interactive digital platforms.
Electives – Options in photography, environmental graphics, or media strategy depending on student interest.
Live Industry Projects – Collaboration with companies and agencies to solve design problems with practical solutions.
The final semester prepares students for professional careers by focusing on project execution and research.
Design Portfolio Development – Building a professional portfolio showcasing projects across different domains.
Major Design Project – An independent or guided project that addresses a real-world communication design issue.
Internship/Industry Training – Practical exposure in a design studio, advertising firm, or corporate communication department.
Dissertation/Thesis – Research-driven study exploring an area of design interest in depth.
The course structure of PG programme in graphics and communication design at UPES is not limited to classroom learning but also includes:
Workshops and Seminars conducted by industry experts.
Collaborative Learning through group projects and peer reviews.
Industry Interaction via internships, live projects, and guest lectures.
Studio Practice for hands-on creative experimentation.
Global Exposure through design competitions and exchange opportunities.
By following the course structure of PG programme in graphics and communication design at UPES, students gain expertise to work in multiple domains. Career paths include:
Graphic Designer
Communication Designer
Art Director
UI/UX Designer
Brand Strategist
Motion Graphic Artist
Advertising Creative Professional
The course structure of PG programme in graphics and communication design at UPES provides a comprehensive blend of creativity, technology, and industry exposure. From foundational concepts in design to advanced specialization, the programme ensures that students are prepared for dynamic roles in the global design industry. With an emphasis on practical learning, internships, and live projects, graduates are equipped with the right skills to excel as innovative and professional communication designers.
